It’s a moment that any head of an organization dreams about but also secretly fears. Whether by accident or design, you find yourself face to face with someone who can help your organization in a big way. Most likely, this very important person knows little about your work and has just a few moments to…
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Trust is dwindling in our society. A recent study found trust in the institutions of business, media, government and even nonprofits is eroding. In fact, trust in nonprofits fell below 50%, just one point above business. Why? We live in the age of “fake news.” While the phenomenon gained considerable attention in last year’s presidential election,…
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It’s all about the graphics. Sure, a good story is still important on social media, websites, videos, newsletters, and so on. But graphic design is what’s going to bring eyes – and potentially lots of eyes – to your story. In our fast-moving world with short attention spans, graphics are essential to effective content marketing.…
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So your event went well: The staff was upbeat, the food tasted pretty good, and the attendees seemed to have enjoyed themselves. But now that the lights are off and guests have left, will people remember what your organization stands for? And more importantly, will they be moved to take action? Unfortunately, too many events…
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