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5 Reasons to Have a Blog

Are you blogging?

Blogging is becoming more and more popular.

There are more than 120 million blogs on the Web, ranging in subjects from personal interests to political viewpoints to mobile technology. Chances are, if you look hard enough, you’ll find a blog for just about any topic. 

A blog, abbreviated version of the term “weblog,” is defined as an online journal, a type of website arranged in chronological order from the most recent entries at the top of the main page to the older entries at the bottom. It features news, essays, ideas, graphics, photos and links to other articles, as well as to an array of social media channels. 

Here are five reasons why you should blog:  

1. Express Your Opinions

If you have something to say, post it on a blog, connect it to other blogs and be heard.

2. Establish Yourself as an Expert

Blogs help people establish themselves as experts in a field or topic. Blogging can help showcase your expertise and expand your online presence and platform.

3. Market Your Business

Blogging is also a great way to market or promote yourself or your business, product or service. You can post updates about your company’s special deals, news, and expertise on how your products or services are impacting the community. 

4. Earn Extra Money

Most bloggers don’t make a lot of money blogging, but the potential is there to earn revenue. That’s done through selling advertisement, sponsorships and content.  

5. Make a Difference

Many blogs are written by community advocates trying to make a difference in their own way. They are people who are passionate about issues like climate change, healthcare reform, or a myriad of other political and social topics and want to start online dialogue with others who share or oppose their views. 

Successful blogging requires a major time commitment. To blog well, it takes many hours to research, think, write, and surf the Web. And blogging doesn’t stop after you publish a post. You still have to promote the blog and stay current on all the news and issues related to your blog topic.

Sound interesting? Are you now ready to join the blogosphere? 

We can help manage your blog. Contact us below. 

Get more tips and insights on content marketing in our resource library here.

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