Why Social Media Is Here to Stay

It’s safe to say that social media isn’t going anywhere anytime soon.

For many of us, Facebook, Twitter, LinkedIn, YouTube and other social media are a big part of our daily lives.  

How do we know that? For one thing, social media use has increased by 800% for adults in the U.S. in only a matter of 8 years, according to Forbes. Can you name another industry with such growth? 

Here is why social media is no fad:

It’s how we communicate. 

Social media offers us easy ways to keep in touch with people for both our personal and professional lives. You can chat with potential customers to find out how your newest service is being received. 

At the same time, you can show all your friends and peers pictures from your annual vacation or business trip. And you can ask your peers what they think of the latest smart phone you are considering purchasing. 

It provides connections. 

Professionally, social media has the ability to open up endless opportunities. You can use LinkedIn to find candidates for your agency’s job openings or use it to grow leads for your business by becoming an influencer. Going one step further, you can connect directly with experts and leaders in your field through Twitter and Facebook and have the potential to establish new partnerships with them. Social media can easily leverage your business connections for many years to come.

It builds trust. 

Think about the last time you needed to purchase a new vacuum or car or wanted to hire a new landscaping company. Did you go on Facebook or Twitter for advice? And did you end up making that purchase or hire based on a recommendation from a social media friend or contact? Chances are…yes. Data shows that more than 70% of people are more likely to make a purchase based on social media referrals. Simply said, we’re more likely to trust a brand or service that we see is trusted by a friend, especially on social media. 

So if you are convinced, like us, that social media is here to stay, it’s time to ask: is your organization benefiting from social media? If not, contact us below and we can help.

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