Key Element To Crowdfunding: A Great Story

Crowdfunding used to be fairly easy. Individuals, businesses or charities pitched an idea, set a fundraising goal, and created a deadline for raising funds – and soon, the money rolled in. Now, with more than 2,000 crowdfunding websites, and with millions of people donating to thousands of campaigns every year, it’s become an increasingly crowded, complicated…

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Lessons Learned from Telling 500 Stories

500 stories… That’s how many stories I have written over the past eight years as a storyteller for nonprofits and government agencies. Stories about overcoming cancer and diabetes. Stories about losing battles to Alzheimer’s and Parkinson’s. Stories about the tragedy of losing everything because of bad decisions. Stories about rebirths of fighting back against poverty…

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Every Organization Needs To Become Its Own Media – Here’s How

Small business owners or nonprofit directors – you ready to become your own media? With today’s digital tools, every company and nonprofit, as well as government entity, and institution, can be a media company. Any CEO or marketing/development director can now create and share useful information through a company website, a blog, and social media…

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In Age of Fake News, How Trusted Is Your Organization?

Trust is dwindling in our society. A recent study found trust in the institutions of business, media, government and even nonprofits is eroding. In fact, trust in nonprofits fell below 50%, just one point above business. Why? We live in the age of “fake news.” While the phenomenon gained considerable attention in last year’s presidential election,…

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