Who doesn’t love a great story? A well-told story will grip us, excite us and engross us in its characters and plot. This is no accident. Stories have been around for thousands of years. In fact, our brains are programmed to process stories. As much as 70% of what we learn is through stories. But…
READ MORECrowdfunding used to be fairly easy. Individuals, businesses or charities pitched an idea, set a fundraising goal, and created a deadline for raising funds – and soon, the money rolled in. Now, with more than 2,000 crowdfunding websites, and with millions of people donating to thousands of campaigns every year, it’s become an increasingly crowded, complicated…
READ MORE500 stories… That’s how many stories I have written over the past eight years as a storyteller for nonprofits and government agencies. Stories about overcoming cancer and diabetes. Stories about losing battles to Alzheimer’s and Parkinson’s. Stories about the tragedy of losing everything because of bad decisions. Stories about rebirths of fighting back against poverty…
READ MOREWhat if your organization posted a video, photo or article on the internet, and thousands, or millions, of people saw it? Hopefully, if the online reaction is positive to what you put up, it could mean considerable exposure for your business or nonprofit, which in turn could mean more revenue and donations. In fact, it…
READ MORESmall business owners or nonprofit directors – you ready to become your own media? With today’s digital tools, every company and nonprofit, as well as government entity, and institution, can be a media company. Any CEO or marketing/development director can now create and share useful information through a company website, a blog, and social media…
READ MOREIt’s a moment that any head of an organization dreams about but also secretly fears. Whether by accident or design, you find yourself face to face with someone who can help your organization in a big way. Most likely, this very important person knows little about your work and has just a few moments to…
READ MORETrust is dwindling in our society. A recent study found trust in the institutions of business, media, government and even nonprofits is eroding. In fact, trust in nonprofits fell below 50%, just one point above business. Why? We live in the age of “fake news.” While the phenomenon gained considerable attention in last year’s presidential election,…
READ MOREIt’s all about the graphics. Sure, a good story is still important on social media, websites, videos, newsletters, and so on. But graphic design is what’s going to bring eyes – and potentially lots of eyes – to your story. In our fast-moving world with short attention spans, graphics are essential to effective content marketing.…
READ MORESo your event went well: The staff was upbeat, the food tasted pretty good, and the attendees seemed to have enjoyed themselves. But now that the lights are off and guests have left, will people remember what your organization stands for? And more importantly, will they be moved to take action? Unfortunately, too many events…
READ MOREOur nonprofit is amazing. We do great things every single day. You wouldn’t believe how much we have accomplished. We need you to donate to us so we can do even more in the community. Help us today – now! Sound familiar? It’s a story we’ve all seen, right? Nonprofit does good work, community problems…
READ MOREYou post often to your Facebook page, hoping you’ve hit upon something that catches the attention of your supporters. But does it? Do your fans like, comment, share and actually click the links you’ve provided? For most of us, Facebook can feel like a mystery of how to create the perfect post. The good news, it’s…
READ MOREHello…here’s who we are and what we stand for. These are the basics of what should be on your website’s About Us page. About Us is the place where people find out who you are and what you are about. It’s the place where people decide whether to become your supporters, clients or customers, or…
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