With today’s digital marketing tools, every organization can be a media company. Any business, nonprofit or government agency can now create and share useful information through a company website, a blog, and social media channels to attract and engage with supporters or stakeholders – all of this can be done without the filter of tradition…
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In the nonprofit world, your donors want to feel inspired by the work your agency does. They don’t just want to read that you made a home wheelchair-accessible for your client; they want to watch you build the ramp and see your client getting through the front door. They don’t want to hear how much…
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If your nonprofit wants to broaden awareness of your work, the secret sauce is to become a “thought leader” in your industry. By priming your field experts and executive leaders as champions of your cause, thought leadership is an effective way for your organization to build support for your ideas and programs and influence the…
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Our brains love a good story. It’s true: there is a distinct chemical reaction that happens in our brains when we’re reading a compelling or interesting story. So storytelling is something that not only helps a nonprofit engage with your community, but it also presents the potential to help you fundraise. In creating stories that…
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The word “campaign” is often used in promoting a new awareness message or a new product or service. It implies there will be a beginning, middle and end. That works well for all elements of marketing, except for one: social media. Social media is not a campaign. When launching a new marketing initiative, it’s vital…
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We are living in a narcissistic society. Just look around. Primetime television is dominated by “reality” stars as fake as the Kardashians’ lashes. People buy expensive homes, cars and boats with loans far beyond their ability to pay just to be able to hang with The Jones. This says it all…it’s now possible to hire…
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For everyone who blogs, it’s important to be found and read. (Otherwise, what’s the point of having a blog?) But for those doing the finding, locating that perfect blogger is like, well, finding the perfect coffee shop. There’s one on almost every corner, but very few offer good coffee and snacks, and the perfect atmosphere…
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You’ve told your story. Now how do you get it to the masses? Think hashtags. Hashtags (#) are used to mark keywords or topics across social media. First popular on Twitter, hashtags have spread to Facebook, LinkedIn, Instagram and many other social media and blogging platforms. Using the hashtag (#) before a relevant keyword in…
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Don’t hit the “Donate” button just yet. Are you sure you know enough about the nonprofit you are about to donate your hard-earned money to? Sure, it’s likely a legitimate charity. The finances look robust, the staff seems passionate, and the board is made up of hard-working professionals. All of that is fine, but how…
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