CHALLENGE

When it started, Breast Cancer Partner was challenged to get the word out about its programs and services. Digital Storyline was hired to start an awareness campaign on Facebook to draw in supporters and potential clients. We posted the latest reports, studies and other resources offering hope for many breast cancer survivors that the disease can be overcome.

 

RESULTS

— Tripled the number of fans on the organization’s Facebook channel, with many supporters liking, sharing and commenting on the information provided on the page.

— Some of the supporters helped Breast Cancer Partner expand its services to new communities.