Who doesn’t love a great story? A well-told story will grip us, excite us and engross us in its characters and plot. This is no accident. Stories have been around for thousands of years. In fact, our brains are programmed to process stories. As much as 70% of what we learn is through stories. But…
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Crowdfunding used to be fairly easy. Individuals, businesses or charities pitched an idea, set a fundraising goal, and created a deadline for raising funds – and soon, the money rolled in. Now, with more than 2,000 crowdfunding websites, and with millions of people donating to thousands of campaigns every year, it’s become an increasingly crowded, complicated…
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What if your organization posted a video, photo or article on the internet, and thousands, or millions, of people saw it? Hopefully, if the online reaction is positive to what you put up, it could mean considerable exposure for your business or nonprofit, which in turn could mean more revenue and donations. In fact, it…
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Small business owners or nonprofit directors – you ready to become your own media? With today’s digital tools, every company and nonprofit, as well as government entity, and institution, can be a media company. Any CEO or marketing/development director can now create and share useful information through a company website, a blog, and social media…
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Trust is dwindling in our society. A recent study found trust in the institutions of business, media, government and even nonprofits is eroding. In fact, trust in nonprofits fell below 50%, just one point above business. Why? We live in the age of “fake news.” While the phenomenon gained considerable attention in last year’s presidential election,…
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You post often to your Facebook page, hoping you’ve hit upon something that catches the attention of your supporters. But does it? Do your fans like, comment, share and actually click the links you’ve provided? For most of us, Facebook can feel like a mystery of how to create the perfect post. The good news, it’s…
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The word “campaign” is often used in promoting a new awareness message or a new product or service. It implies there will be a beginning, middle and end. That works well for all elements of marketing, except for one: social media. Social media is not a campaign. When launching a new marketing initiative, it’s vital…
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We are living in a narcissistic society. Just look around. Primetime television is dominated by “reality” stars as fake as the Kardashians’ lashes. People buy expensive homes, cars and boats with loans far beyond their ability to pay just to be able to hang with The Jones. This says it all…it’s now possible to hire…
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You’ve told your story. Now how do you get it to the masses? Think hashtags. Hashtags (#) are used to mark keywords or topics across social media. First popular on Twitter, hashtags have spread to Facebook, LinkedIn, Instagram and many other social media and blogging platforms. Using the hashtag (#) before a relevant keyword in…
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