What if your organization posted a video, photo or article on the internet, and thousands, or millions, of people saw it? Hopefully, if the online reaction is positive to what you put up, it could mean considerable exposure for your business or nonprofit, which in turn could mean more revenue and donations. In fact, it…
The word “campaign” is often used in promoting a new awareness message or a new product or service. It implies there will be a beginning, middle and end. That works well for all elements of marketing, except for one: social media. Social media is not a campaign. When launching a new marketing initiative, it’s vital…
We are living in a narcissistic society. Just look around. Primetime television is dominated by “reality” stars as fake as the Kardashians’ lashes. People buy expensive homes, cars and boats with loans far beyond their ability to pay just to be able to hang with The Jones. This says it all…it’s now possible to hire…
You’ve told your story. Now how do you get it to the masses? Think hashtags. Hashtags (#) are used to mark keywords or topics across social media. First popular on Twitter, hashtags have spread to Facebook, LinkedIn, Instagram and many other social media and blogging platforms. Using the hashtag (#) before a relevant keyword in…