CHALLENGE

Since 2007, the organization has located more than 2,000 children of prisoners, given them coordinated care, and taken them to prison where they have gotten to know their parents and mitigated the trauma caused by the separation. Digital Storyline is a partner in the organization’s service network. Working with social workers, nonprofit directors, and other child advocates, we have rewritten the organization’s website, issued numerous press releases, and created a social media platform and a blog telling real stories about these children and their issues to thousands of supporters across the world.

 

RESULTS

— Doubled the traffic to the agency’s website and landed Children of Inmates as a top search item.

— Started a presence on Facebook and Twitter. Today, more than 9,000 people and organizations from around the world follow, engage with, and support Children on Inmates on social media.

— Spawned dozens of newspaper articles, TV news stories, and radio programs about the workings of the agency.