CHALLENGE

Children’s Home Society, working with Community Partnership, needed help getting word out to client in their BRIDGES program, which helps low-income families with young children get services and resources. The agencies had tried calling, emailing and using basic social media to reach families about upcoming events, programs and other goings-on. None of those communication streams worked well. They brought on Digital Storyline to re-think the approach to social media and find new strategies to reaching their constituents.

 

RESULTS

— Conducted three focus groups to learn how families communicated and what social media they used.

— Based on focus group results, we set up two Facebook Groups and piloted using those groups to reach a targeted audience.

— The pilot worked: hundreds of family members joined the groups and began receiving vital information about BRIDGES.