CHALLENGE

The Coalition is a fast-growing organization that is a vital link between families with young children and hundreds of early learning providers. The organization needed a new website that could grew with it. The website had to have great information on what the Coalition does and why its work matters in the community. In addition, the Coalition wanted a new logo that projected its brand story. Digital Storyline worked with staff to organize the website and fill it with easy-to-navigate pages and text. And we designed a colorful logo that caught everyone’s attention.

 

RESULTS

— Wrote more than 30 pages of content for the website. Those pages included all the program and service pages, testimonials and success stories, and blog pages highlighting best practices in early learning. All the pages featured simple, easy-to-understand language, with calls to action that provided phone numbers to call, forms to download and complete, and links to other resources.

— Designed a new logo that is truly unique. We researched early learning organizations from across the nation and created an original design that stood out and captured the story of the Coalition.