It’s all about the graphics.
Sure, a good story is still important on social media, websites, videos, newsletters, and so on.
But graphic design is what’s going to bring eyes – and potentially lots of eyes – to your story.
In our fast-moving world with short attention spans, graphics are essential to effective content marketing.
Investing in some type of graphics is almost mandatory, unless you want your organization to look and feel obsolete. If your marketing isn’t visually appealing, you could lose trust with your clients, donors and supporters. Simply said: A design that looks cheap will cast an unfavorable light on your organization, and it can be difficult to break the impression that your business can’t afford a professional design.
Your company’s overall brand image starts with a great logo and expands to every aspect of what your organization does. The design needs to speak to your audience in a way that invites them to want to engage with you. Your brand should provide an instant connection to the outstanding services and products that you offer, and you need solid graphic design to forge that kind of association.
Still not getting the picture? Look at this data:
— 38% of consumers will stop engaging with a website due to unattractive content and layout.
— 39% of consumers will stop engaging with a website due to images that don’t load or take too long to load.
So let’s summarize. Here’s what great graphic design will do for your organization:
1) Make you look good.
2) Set you apart.
3) Convey a message of professionalism and credibility.
The marketing company Brafton said it best: “The question is no longer whether design provides return on investment. It’s not even a question of how much. Today, it’s a matter of what you stand to lose without it.”