So your event went well: The staff was upbeat, the food tasted pretty good, and the attendees seemed to have enjoyed themselves.
But now that the lights are off and guests have left, will people remember what your organization stands for? And more importantly, will they be moved to take action?
Unfortunately, too many events lack a meaningful touch point. People leave barely knowing more about your organization than when they walked in.
Don’t miss out in telling your story to a captive audience in a room.
Use the opportunity to explain the story of why your organization exists and share your impact in changing lives across your community. Your goal: to convert your attendees into advocates who are willing to become donors and ambassadors of your cause.
There are many ways organizations can introduce storytelling during their events. Here are a few, as explained in this Huffington Post article:
1) Invite a beneficiary to share the impact of your organization on his or her life.
2) Use video to evoke emotion.
3) Encourage team members to explain why and how they got involved in your cause.
4) Include the story of your organization in the event program.
The takeaway: make storytelling the centerpiece of your event. Your guests will leave inspired and immersed in what you do.
