CHALLENGE

Much of the way the Coalition gets its messaging across is through digital media: Facebook, Twitter and blogging. Digital Storyline was hired to create compelling content for the agency’s target audiences. Our goal was to write the material in a way that youth and parents could easily understand and benefit from the information.

 

RESULTS

— We rewrote the website content, working with staffers to create a site map and crafting short text for all the pages.

— Many more pages were added to the website offering useful resources to prevent drug use.

— Blog-style posts were created encouraging readers to think about the consequences of abusing drugs.