CHALLENGE

The Foundation suffered the same plight as many funders. Despite making valuable, innovative contributions through health-oriented grant making, thought leadership, and capacity building for more than a decade, relatively few, other than grantees and supporters, know of its existence. This has limited donations and dimmed the deserved spotlight on the outstanding work of the agency’s grantees. Digital Storyline used storytelling techniques to showcase the Foundation’s many assets, giving the organization its ‘place in the sun’ to stand out as a community leader in bringing innovative healthcare solutions to the residents it served.

 

RESULTS

— Produced five videos for the Foundation’s website. We interviewed dozens of people to spotlight the organization’s key initiatives. These videos educated funders, donors, volunteers and many others about the importance of supporting these programs.

— Set up Facebook and Twitter pages and attracted hundreds of people to support the Foundation’s causes and events. Our posts helped bring many new eyes to the accomplishments of the Foundation.