You post often to your Facebook page, hoping you’ve hit upon something that catches the attention of your supporters.
But does it? Do your fans like, comment, share and actually click the links you’ve provided?
For most of us, Facebook can feel like a mystery of how to create the perfect post.
The good news, it’s not a mystery. You can create the perfect post, if you follow a set of basic guidelines.
Start with this: a perfect Facebook post:
- Is a link to your website or a cause-related/news website.
- Is a photo or video.
- Is brief—40 characters or fewer.
- Gets published at non-peak times.
- Follows other posts on a regular schedule.
- Is timely and newsworthy.
- Features calls-to-action – what do you want your supporters to do?
Also, a post should be about:
- Life-changing facts about your programs and how you are helping your clients and making our community better.
- Interesting statistics about your cause.
- Testimonials from your clients, donors and supporters.
- News about your agency – new hires, new grants, new volunteer opportunities, new upcoming events.
In addition, a post should be:
- Positive (No one likes a negative Nelly!).
- Inspiring people to take action and get involved. (But don’t beg your fans to attend your events, volunteer for your programs, or donate to your agency.)
Final thought: These best practices are sure to increase engagement on your Facebook pages so your clients, staff, and donors will take notice of what you do. It’s important to make the most of your page, considering that Facebook is home to more than 1.4 billion monthly active users.