Tips for Writing Great Blog Posts

Blogging is clearly here to stay.

So it’s important that you learn how to write a well-read, interesting blog. 

Every blog post you write will be different, but there are certain steps you can follow to make sure it has all the essential components. 

Here are tips to get you blogging like a pro: 

Write in short, declarative sentences. Web readers demand them. 

Link to any other blogs or websites mentioned in your blog, also to articles, books, products, bios, explanatory materials. 

Write less. Omit all unnecessary words. 

Aim at keeping your posts at about 250 words. 

Include complete thoughts in headlines. Most people use news feeders to scan blog headlines. Tell as much of the story as you can in the headline. Keep it five to 10 words long and capitalize words.

Keep sentences and paragraphs short. 

Don’t take yourself too seriously. Blogging isn’t brain surgery.

Never lose your sense of humor. 

White space is your friend. It makes reading from the screen easier. Nothing is harder to read than a solid block of copy on a computer screen. 

Use the simplest possible word and sentence structure. 

Read your post out loud. If you trip on a word in the midst of reading a sentence aloud, re-write the sentence. 

Use bulleted points whenever you can. 

Use subheads every few paragraphs, even in a 300 word post. 

Use bold text and italics for emphasis on words and phrases. 

Choose your voice and keep it consistent.

Engage in Discussion. Ask questions from your readers and get them involved in active and lively discussion in the form of comments or email. 

Don’t be afraid to voice opinions. Put your thoughts and opinions with open heart. Pour out all your thoughts on the topic you are discussing. Your visitors are reading it because they want some good tips, tricks and resources from your post. 

Proofread. Make sure you have checked the grammar, punctuations, commas and other mistakes in text of your post. 

Key questions to ask yourself before you hit “Publish”: 

• Is the topic clear to someone who only reads the headline? 
• Does the lead paragraph tell who and what the story is about and why the reader should care about it? 
• Is the angle you’ve used likely to seem newsworthy? 
• Would someone who knows absolutely nothing about this topic understand this post? 
• Is the post free of jargon? 
• Is it written in journalistic style and does it make an effort to be objective? 
• Have you peppered the headline and the post with keywords and phrases that will be attractive to search engines?

These are not easy things to master. If you need help writing blogs, contact us below.

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