What Your Video Should Have

Your video doesn’t have to go “viral” to do wonders for your online marketing.

Adding a video to your website, social media and especially e-mail marketing will boost customers’ and donors’ interaction, some experts say by as much as 300 percent. 

Not all companies can afford to hire a high-end video production company. But for a budget of under $1,000, your organization can generally hire video professionals, like us, to make a set of short, high-impact, and compelling videos. 

As you consider your options, here is what you need to know to keep your video interesting, crisp, and to the point: 

Keep it short. We all usually have an attention span of about 30 seconds. So say what you need to say in a brief, direct video and save more material for other videos.

Include still images. Adding in still photos of your products and services, as well as employees, offices and anything else that will catch the attention of your customers or donors will enhance the video. 

Add a personal message. The message can be from you or one of your staff members or it can be a testimonial from a client or board member or even a recommendation from one of your customers.

Have a call to action. Make it clear what the viewers should do after watching your video. Add a link to an event, donation page or a coupon.

Putting together a video may seem like a lot of work – and it can be – but the results are clear: your video will engage your customers or donors and set your organization apart from static ads you see all over social media and other websites. 

Need help with your videos? Contact us below. 

Get more tips and insights on content marketing in our resource library here.