A powerful way to build trust and connection with your audience is to develop authoritative and informative content.
A white paper is the most comprehensive marketing tool to educate your customers, donors or stakeholders on a specific topic that presents a problem and provides a solution.
By writing a white paper, you can become a helpful, detail-oriented, credible source in your field, as readers expect your document to contain a high-degree of expertise backed by solid research. Since white papers are formal, research-driven, and contain hundreds, and often thousands, of words, readers are more likely to accept the claims you make.
Digital Storyline can write white papers for you about your organization’s products, services and research to reach an audience that may not have otherwise known about your company. We’ll make your whitepaper easy to read with lots of bullet points, crisp sentences, short paragraphs, catchy titles and highly visual graphics. We’ll also help you promote it on your website, social media and e-newsletter.
White papers are an effective lead generation tools, but only if they are done correctly.